1. IVA 2013 has more practical examples of how companies implement actionable strategies
2. Participate in our unique brainstorming 'Client Briefs' where delegates help co-create solutions for real clients
3. It gives great value-add with over 20 senior executive speakers on top of its competitive conference pricing
4. Meet with clients from sectors ranging from FMCGs, pharmaceutical, financial, technology, etc.
5. Network with industry peers from Asia, USA, Europe and refresh connections and meet new ones
Key topics that will be discussed
- Decipher growth opportunities in the Mekong sub-region: Asia’s new frontier economy
- How Coca Cola segment Singapore into micro estates and do targeted marketing
- Leveraging on smart data analytics to derive consumer insights
- Co-creation 2.0, democratizing Research: for humans, by humans, of humans
- Using social media & insight communities to gain insight and increase the bottomline
- Using mobile insights to create a mobile strategy and profiling consumer trends in Indonesia
- Location based intelligence for business insights solutions to drive the bottom line
- Connecting with consumers across multiple platforms and building brands that matter
- Utilising insights to design innovative loyalty programs that help increase profits for FMCGs & retailers
- Using sensory research to create innovative product strategies and exploring emotions and sensory profiles
- A deep conversation of consumer data privacy issues in Asia and what this means for corporate researchers
- Exploring ways to measure mobile consumer experience and how it translate into measurable business value